Puppy Starter Pack

The first 7 days with a puppy set the tone for the next 10 years. This pack is our exact playbook, built around one idea: calm is the skill you teach first. Everything else — sit, stay, leash, recall — gets easier when calm is the default.

What you get

• 7 daily routines — one calm habit per day, 10 minutes each
• Printable checklist — stick it on the fridge, check it off
• 3 reset exercises for the hard moments (whining at night, pulling on walk, barking at the door)
• Irit & Max's breed-aware notes — what we noticed with Max that the general guides miss

Who this is for

Anyone who just brought a puppy home and wants a simple structure, not a 200-page book. First-time parents, second-chance adopters, families with kids. Written for weeks 1–2 specifically; by day 7 you'll see the shape of the dog you're building.

Why calm first

Most puppy guides start with "sit". We start with settling. A puppy who can't settle can't learn. When Max was 8 weeks old we skipped the cute-tricks phase entirely — first month was just calm-on-mat, calm-on-sofa, calm-when-visitors-arrive. Every problem most owners hit in month 3 (barking, nipping, pulling) traces back to a puppy who never learned to downshift.

Format

PDF, 18 pages. No fluff. One sitting to read, 7 days to practice. Includes reference cards you can print and keep.