Meet Irit and Max.
HappyPuppy is a small two-soul studio: Irit, a lifelong dog person, and Max — a Kokopu with strong opinions about treats. Together they teach a calmer, kinder way to live with dogs.
Our story
What started as Irit's notebook — short reps, gentle markers, no yelling — turned into a method when Max joined the family. He was the proof that joyful training works on real, distracted, opinionated dogs.
Today HappyPuppy ships short PDFs, mini-courses, and a tiny shelf of gear we actually use. No fluff, no scary jargon, no dominance theatre.
How we got here
- 2019
Irit's first training notebook
Sketches, drills, and the rule that beat all others: short reps win.
- 2022
Max comes home
A Kokopu pup with big feelings and a stronger sense of fairness than most adults.
- 2024
First HappyPuppy PDF
The 7-day starter that became the foundation of everything else.
- 2026
HappyPuppy goes online
Digital products, curated gear, and Max AI — a friendly first answer for any dog question.
What we believe
Calm wins
We reward the quiet moments. Drama gets a soft, unbothered reset.
Short reps win
Three 3-minute sessions beat one 30-minute marathon. Every time.
Dog-first
We start with what your dog can do today, and grow from there. No shortcuts that hurt the relationship.